1989
Seven Star Trading was incorporated, a business specialising in the wholesale of various types of artificial flowers and plants and commenced the wholesale business operations.
Under a rented 1,600 sqft shoplot in Kepong, Selangor
1990
Ventured into the retail segment via establishment of a wholesale and retail store (which includes a warehouse) in a rented wholesale and retail outlet.
The wholesale and retail store had product displays which showcase our range of artificial flowers and plants.
1998
We established our retail outlet, branded “SSF Home Deco Mart” located at 32, Persiaran Industri, Sri Damansara Industrial Park, Selangor, with 3-storey of retail space to display our range of home décor products which includes artificial flowers and plants, wedding ceremonial products, sculptures and statues.
1999
Expanded to Southern region.
Setting up a second “SSF Home Deco Mart” in a rented retail outlet located at Taman Perindustrian Plentong, Johor
2002
Established My Curtain Sdn Bhd (now known as SSF Home Furnishing) to include home living as one of our product offerings by providing curtain customisation and accessories.
2003
Expanded to Northern region.
Setting up the fourth “SSF Home Deco Mart” in a rented retail outlet located at Butterworth, Penang.
2004
Expanded to Eastern region.
Setting up the fifth “SSF Home Deco Mart” in a rented retail outlet located at Kuantan, Pahang.
2006
Expanded our home décor, home living product offerings, and include furniture in our product portfolio.
2008
Introduce concept displays such as Victorian, Classical, Modern Contemporary and English Country themes showcasing our array of furniture, home décor and home living product offerings.
2010
We continue to expand our product offerings furniture and home living.
2016
Established our own online SSF e-commerce website, venturing into the E-Commerce space.
2019
Introduced house displays in our retail outlet at The Scott Garden, WP. The retail outlet includes 7 mock-up houses, where each house features common rooms such as bedroom, living room, dining room and bathroom, where our comprehensive range of products are displayed in various
settings and styles.
House displays were subsequently adopted in our other retail outlets.
2021
We introduced new retail branding, SSFHOME to strengthen our position as a retail home furnishing player.
Setup a new rented retail outlet SSFHOME at MyTown Shopping Complex in WP with built-up area of approximately 55,000 sq ft to showcase our complete product range displayed in various concept and house displays styles and features.
2022
Consolidated warehouse operation into our existing central warehouse centre located at Hap Seng Business Park, Shah Alam, Selangor.
2023
We went publicly listed on 12th of October 2023.