Board of Directors

Datuk Seri Dr Haji Abdul Fattah bin Haji Abdullah

Independent Non-Executive Chairman

Datuk Seri Dr Haji Abdul Fattah bin Haji Abdullah was appointed to our Board as Independent Non-Executive Chairman on 16 December 2022

He graduated from Universiti Putra Malaysia with a Bachelor of Communications in 2004. He subsequently obtained a Master of Public Management and a Doctor of Philosophy in Development Management from Universiti Utara Malaysia in 2017 and 2021 respectively.

In 1980, he began his career with the Federal Agriculture Marketing Authority, an organisation principally involved in the marketing of food and agricultural products and development of food and agricultural marketing chain in Malaysia as Marketing Assistant where he was involved in developing marketing campaigns of agricultural food and agricultural-based products. He left the position in 1995.

Since 1994 to present, he has been and presently helming important position and responsibilities in various organisations as follows::

• 1994 to present – He served as Chairman of Dewan Persuratan Melayu Pahang (Kawasan Lipis), an organisation that promotes linguistic awareness and writing culture in Pahang
• 2000 to present – He served as Chairman of Koperasi Pekebun Kecil Daerah Lipis Berhad, a co-operative of agriculture farmers in the district of Lipis involved in agricultural activities
• 2010 to present – He served as Chairman for Koperasi 1 Malaysia Berhad, a cooperative principally involved in the provision of IT-related seminars and courses
• 2010 to present – He served as President of Malaysia Oil Palm Dealers Association, an association consisting of oil palm sellers and traders in Malaysia
• 2013 to present – He was elected as the President of ANGKASA. In addition, he serves/ served in other ANGKASA-related organisations as follows:
  (i) director of MyAngkasa Holdings Sdn Bhd, the business activity arm of ANGKASA (since 2012 to present)
  (ii) Chairman of MyAngkasa Emas Medicare Sdn Bhd (2018 to 2020)
  (iii) Director of MyAngkasa AZ Zahra Sdn Bhd (2018 to present)
  (iv) Chairman of MyAngkasa Digital Services Sdn Bhd in (2020 to present)
  (v) Board Member of Koperasi Pembiayaan Syariah ANGKASA Berhad (2022 to present)
  (vi) Director of Yayasan ANGKASA (2023 to present)
• 2013 to present – He also holds various positions in the International Cooperative Alliance Asia Pacific (“ICA AP”) association. ICA AP is an organisation primarily focusing on facilitating the growth of cooperative societies and creation of awareness of co-operative societies in the region of Asia Pacific. He served as Chairman of ICA AP Malaysia Business Office (MBO) Council since 2013 where he is responsible for taking the chair at council meetings and encouraging business, technical and educational exchanges within the region. In addition, he also served as Chairman of ICA AP Trade and Business Committee since 2017 and as Vice President of ICA AP in 2021 where he is responsible for assisting and supporting the President in the aspect of policy and organisational leadership of the ICA AP together with the General Director and Regional Director
• 2014 to present – He was appointed as President of ASEAN Cooperative Organisation, an organisation to lead and improve strategic relations between cooperatives movements in ASEAN countries, where he was responsible for the development and networking between cooperatives
• 2018 to present – He served as Council Member of Pahang State Local Authority, and is involved in managing certain state affairs, activities and departments

He does not hold directorships in any other public companies and listed issuers in Malaysia. He attended all four (4) Board meetings held during the financial year ended 30 April 2024.

Wong Choong Loong

Managing Director / Chief Executive Officer

Wong Choong Loong was appointed to our Board on 25 October 2018.

He is our Managing Director/ Chief Executive Officer. He is primarily responsible for determining our Group’s strategic direction and growth, formulating business plans, procurement strategies and directions as well as overseeing the overall operations of our Group. He is also a major shareholder of the company.

In 1987, he founded Seven Star Haberdashery & Decoration Company, focusing on haberdashery trading and overseeing business strategies and daily operations. Recognising opportunities in artificial flowers and plants, he ceased the operations of Seven Star Haberdashery & Decoration Company in 1989 to establish Seven Star
Trading. As the founder, he led this wholesale business specialising in artificial flowers and plants, shaping business and procurement strategies, and managing daily operations.

In 1995, he dissolved Seven Star Trading and co-founded SSF Sdn. Bhd. in 1996 with Chin See Kew, Wong Choong Lian, and other shareholders. Assuming the role of Director, he directed SSF’s business and procurement strategies while overseeing operations. His leadership was pivotal in expanding SSF’s product range and retail outlets across various states, contributing to the company’s growth and
market presence nationwide.

Throughout the years, Wong Choong Loong has played a significant role in spearheading the expansion of our Group and we will continue to leverage on his more than 33 years of experience in the home furnishing retail industry to chart our future direction.

He does not hold directorships in any other public companies and listed issuers in Malaysia but holds directorships in several private limited companies. He attended all four (4) Board meetings held during the financial year ended 30 April 2024.

Wong Choong Loong is the spouse of Chin See Kew and brother of Wong Choong
Lian.

Lok Kok Khong

Executive Director / Deputy Chief Executive Officer

Lok Kok Khong, was appointed to our Board on 2 September 2022.

He is responsible for implementing our Group’s business development activities, marketing strategies and overall day-to-day operational-related matters. He is also the major shareholder of the Company.

He obtained his Bachelor of Science (Honours) in Electronic Commerce from University of Staffordshire, UK (Asia Pacific Institute of Information Technology, Malaysia campus) in 2002.

Prior to be appointed as Director in the Company in 2022, he has accumulated 20 years vast experience in Business Development, Business planning, Investment strategy and marketing strategy in Information Technology, Trading and Investment Industries.

He does not hold directorships in any other public companies and listed issuers in Malaysia but holds directorships in several private limited companies. He attended all four (4) Board meetings held during the financial year ended 30 April 2024.

Kong Sau Kian

Independent Non-Executive Director

Kong Sau Kian, was appointed to our Board on 16 December 2022.

He is the Chairman of the Remuneration Committee and a member of the Audit and Risk Management Committee and Nomination Committee. He is a member of the Malaysian Institute of Accountants. He graduated with a Bachelor of Accounting (Honours) degree from University of Malaya in 1988. Subsequently, he joined KPMG Peat Marwick, an international accounting firm until 1992 where his exposure include audit of wide range of industries, corporate restructuring, acquisition audit and other special assignments.

He presently is the Executive Director for LBI Capital Bhd, Non-Executive Director of Asia Brands Berhad, and ES Ceramics Technology Berhad, and he also holds directorships in several other private limited companies. He attended all four (4) Board meetings held during the financial year ended 30 April 2024.

Ng Chee Hoong

Independent Non-Executive Director

Ng Chee Hoong, was appointed to our Board on 20 February 2023.

He is the Chairman of the Audit and Risk Management Committee and a member of the Remuneration Committee and Nomination Committee. He is a fellow of the Association of Chartered Certified Accountants, a member of the Malaysian Institute of Accountants and a member of the Chartered Tax Institute of Malaysia.

He is the sole partner of an accounting firm which provides auditing, taxation and advisory services. He has more than 31 years of experience in the provision of audit and assurance services. Mr. Ng was a Partner in various accounting firms from June 1990 to April 2020 except for the period from March 2017 to February 2019 when he joined an oil palm and rubber plantation company as the Chief Financial Officer.

He is also an Independent Non-Executive Director of Tan Chong Motor Holdings Berhad and Padini Holdings Berhad, both listed on the Main Board of Bursa Malaysia Securities Berhad.

He attended all four (4) Board meetings held during the financial year ended 30 April 2024.

Lim Su May

Independent Non-Executive Director

Lim Su May, was appointed to our Board on 16 December 2022.

She is a member of the Remuneration Committee.

She graduated with a Bachelor of Science (Economics) Degree majoring in Economics and Management Studies from the University of London, UK in 1996.

In 1996, she began her career with Crystal Edge Sdn. Bhd. as a Marketing Sales Executive and then joined Perdana Merchant Bankers Berhad in 1997 as a Trainee Executive in Corporate Finance. In 2000, she moved to Commerce International Merchant Bankers Berhad (now known as CIMB Investment Bank Berhad), where she advanced from Executive to Manager in corporate finance, investment banking and equity capital markets roles, leaving in 2004. She subsequently joined RHB Sakura Merchant Bankers Berhad (now known as RHB Investment Bank Berhad) as Assistant Vice President, Investment Banking Group, and later Unicorn International Islamic Bank Malaysia Berhad (last known as Alkhair International Islamic Bank Berhad) in 2005, where she was promoted to Head of Strategic Planning & Direct Investments in 2008 before leaving in 2009. She then served as Director of Ascendo Group Sdn Bhd until 2011.

From 2011 to 2019, she was Vice President and Head of the Investment Banking Department at Bank of Tokyo-Mitsubishi UFJ (Malaysia) Berhad (now known as MUFG Bank (Malaysia) Berhad), establishing and expanding capital market solutions to the Banks’ customers. In 2019, she joined Bursa Malaysia Berhad as Executive Vice President of Listing Development, promoting fund-raising activities via the primary and secondary markets and overseeing market development initiatives until June 2022. She joined SCS Global Advisory (M) Sdn. Bhd. in July 2022 as Director of Corporate Advisory and Mergers and Acquisitions. In August 2022, she joined as Chief Investment Officer at KYM Holdings Berhad, overseeing investment activities.

She is also an Independent Non-Executive Director of Aurora Italia International Berhad and TechStore Berhad. She attended all four (4) Board meetings held during the financial year ended 30 April 2024.

Er Kian Hong

Independent Non-Executive Director

Er Kian Hong, was appointed to our Board on 16 December 2022. 

She is the Chairman of the Nomination Committee and a member of the Audit and Risk Management Committee and Remuneration Committee.

She graduated with a Bachelor of Business majoring in Accounting and Finance from the University of Technology, Sydney, Australia in 2000. She has been a member of the Certified Practising Accountant of Australia since 2005.

She is currently attached to a boutique corporate advisory firm where she provides advisory services to companies undertaking corporate exercises. She has vast experience in corporate finance and was involved in corporate exercises such as initial public offerings (IPO), fundraising and restructuring. She served in the Corporate Finance department of M&A Securities Sdn. Bhd. from May 2014 to December 2021. Before that, she was in the Corporate Finance/Strategy department of KSK Group Berhad from February 2007 to March 2014, where she was involved in assessing and implementing possible mergers and acquisition opportunities for KSK Group Berhad.

She is also an Independent Non-Executive Director of Aldrich Resources Berhad, Ajiya Berhad, Hextar Capital Berhad (Formerly known as Opcom Holdings Berhad) and K.Seng Seng Corporation Berhad. She attended all four (4) Board meetings held during the financial year ended 30 April 2024.